You may have noticed that designing with psychology is one of the biggest factors that set us apart from other web design companies. Simply put, we leverage psychology to design more intuitive, human-centered websites and experiences. Instead of forcing users to conform to the design of your website, we use key psychological principles to design for your ideal consumer. This approach can significantly aid and improve more sales, add credibility, create a loyal following and so much more. Design Psychology is absolutely crucial to help your online presence make an impact on your consumers. Fonts, colours, layout structure, verbiage + connotations add up to create a branding personality. This brand personality generates, evokes and elicits certain emotions from consumers. Based on what emotions we want your site viewers to feel, we reverse engineer this into the website design. For example, if you are a therapist, we can assume that viewers coming to your website are likely stressed, confused, depressed and/or hopeless. Knowing this, the suitable counter-active emotion we want them to feel is clarity, peace, inspiration and hope. Based on these emotional states, we approach colours, fonts, layouts, words, animations and site structure to generate and serve these positive emotions. How we do it is our secret sauce. Once you become our client, we will walk you through our proprietary psychology process through our very own design builder and educate you along the way. (You'll never snore through it, promise!).