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ANCHOR
GENERAL
You may have noticed that designing with psychology is one of the biggest factors that set us apart from other web design companies. Simply put, we leverage psychology to design more intuitive, human-centered websites and experiences. Instead of forcing users to conform to the design of your website, we use key psychological principles to design for your ideal consumer. This approach can significantly aid and improve more sales, add credibility, create a loyal following and so much more.
Design Psychology is absolutely crucial to help your online presence make an impact on your consumers. Fonts, colours, layout structure, verbiage + connotations add up to create a branding personality. This brand personality generates, evokes and elicits certain emotions from consumers. Based on what emotions we want your site viewers to feel, we reverse engineer this into the website design.
For example, if you are a therapist, we can assume that viewers coming to your website are likely stressed, confused, depressed and/or hopeless. Knowing this, the suitable counter-active emotion we want them to feel is clarity, peace, inspiration and hope. Based on these emotional states, we approach colours, fonts, layouts, words, animations and site structure to generate and serve these positive emotions. How we do it is our secret sauce. Once you become our client, we will walk you through our proprietary psychology process through our very own design builder and educate you along the way. (You'll never snore through it, promise!).
We offer four levels of strategic depth:
The Power House: $48,000+
Built for category leaders.
This is our highest level of strategic integration from A to Z. Every page is engineered with persuasion architecture, psychological sequencing, and authority framing.
Outcome:
• You become the benchmark in your industry
• You justify premium pricing with confidence
• You reduce sales friction before conversations even begin
• You attract higher quality clients
• You compete at the highest tier in your city
• You maintain modern authority positioning for 5+ years
• You operate from dominance, not explanation
Ideal for companies that:
• Have a reputation to uphold
• Close complex or high-value contracts
• Sell services where trust directly impacts revenue
• Intend to lead, not compete
• Are committed long-term
• Require advanced brand positioning, photography, or videography
This is for businesses that see their website as a growth engine, not a brochure.
The Wow Factor: $35,000+
Built for ambitious competitors.
This tier delivers high-level creativity with psychological integration across most pages, creating a strong authority presence and memorable digital experience.
Outcome:
• You compete confidently with leaders in your industry
• You elevate brand perception significantly
• You increase conversion potential
• You maintain a modern, competitive presence for 5+ years
• You strengthen trust before the first meeting
Ideal for companies that:
• Take pride in brand image
• Want to compete at a high level
• Are investing for long-term return
• Require advanced strategic positioning and media support
This is for businesses ready to elevate their presence meaningfully
The Hybrid: $25,000+
Built for strong professional positioning.
A focused balance of clean design and strategic persuasion applied to key areas of the site.
Outcome:
• You look established and credible
• You communicate your value clearly
• You increase client confidence
• You stand competitively within your market
• You create a solid foundation for growth
Ideal for companies that:
• Want to be recognized as serious professionals
• Believe in their business long-term
• Need thoughtful brand positioning without full dominance architecture
This is a strategic launch tier with elevated polish.
The Base Line: $15,000+
Built for proof of concept or early-stage ventures.
Clean, professional, easy to navigate. Focused on clarity and usability.
Outcome:
• You establish a credible online presence
• You communicate your services clearly
• You enter the market professionally
• You avoid looking amateur
Ideal for companies that:
• Are testing a new business
• Have a conservative budget
• Need functional clarity without advanced positioning layers
This is your foundation. Not your dominance build.
Deposits: A 60% deposit is required for project commencement. The remaining balance will be due after the site unveil and prior to the website going live.
If you're unsure which approach is ideal for you, we're always direct and honest. Fill out the contact form for a complimentary discovery call.
From the project start date, it generally takes 4-12 weeks for your beautiful website to go live. It may take longer depending on the complexity of the project. Simple websites have a 1-2 week turnaround time.
We got you covered. Many of our clients have been start-up businesses seeking to get the right boost into the market. Further to designing websites, we can help build your brand to reflect your business goals. Other services such as media kits, logo creation, social media management, and more. Just contact us and we can take it from there.
After sitting down together to better understand all your specific needs, a quote is provided with 3 approaches to choose from, completely customized for your business.
Due to the unique nature of each project, pricing varies. The cost of a project is dependent on many factors;
1) Method of Construction requested (i.e builder or coded)
2) The quality of the information provided for write-ups and images
3) The complexity of the design strategy required
4) The creativity level requested
5) The level of psychological integration for persuasive tact
6) The amount of pages needed
7) If the site requires eCommerce
8) If branding, photography, videography and social media services are involved
9) If the client requests digital assets to match their website presence for social media, brochures, business cards etc.
10) If the website requires custom photography or videography
Other than providing us with some content and answering our unique questions, nothing! If you have a logo and any write-ups, send it over and we take it from there. Our team has talented copywriters who can craft the site content for you as needed. We provide a simple, headache-free process for our clients.
Absolutely! You can be as hands-on or hands-off as you prefer. To date, almost all of our clients have allowed us to surprise them with a design customized towards their goals and branding. We take getting to know your needs seriously, so the final design always nails it right on the mark (and often exceeds expectations). Once we reveal the website, we can tweak any adjustments desired together.
Absolutely. We wouldn't have it any other way. It's included free of charge (and always should be).
Your deposit secures your spot in our queue. We often book projects several months ahead of time to ensure our clients get the proper amount of time and quality their project deserves. We often turn away clients for your reserved time slot- as such we take deposits as a sincere token of your commitment to having the project move forward.
At risk of sounding arrogant, we confidently can state that is very unlikely to happen, for the following reasons:
1) We ensure that we understand your needs with a detailed designed kit prior to building the website
2) We research your industry to ensure all initiatives we take make your business shine above competitors
3) We've designed and consulted sites for more than 100 businesses, proud to say it hasn't happened yet
Contingency Plan: In the event that it ever does happen, we will work to ensure you are happy with the final design. All clients are allotted a full revision wave once the website design is revealed. Your pride and excitement for your final website result is always our first priority.
Yes! We want you to know that no matter how big or small your budget is, you are equally important and valuable to us.
We have a team of intermediate designers who design with Celine's philosophy and design principles. Although Celine will not be the lead designer on these projects, she will personally oversee the final design result to ensure it adheres to our quality standards. If it doesn't, she provides her feedback to our team members to adjust it until it meets expectations.
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